How Deep Cleaning Services Help REALTORS®️ Sell More Property
Cleanliness is the first thing a buyer notices and is crucial to a quick, profitable home sale. In one form or another—whether it’s to help a client clean off decades of old smoke residue or to give as the perfect, relaxation-inducing closing gift—REALTORS®️ can benefit greatly from partnering with a (local) professional cleaning service. Below are just five of the best ways to boost your business by partnering with a local cleaning service!
#1.) A clean home will sell much faster and for more money.
The difference between walking into a home that has been professionally cleaned and staged versus one that hasn’t is day and night. Buyers see a property’s uncleanliness as an indication of potential underlying issues. A dirty home signals that the sellers don’t take pride in ownership and, thus, may not have performed proper home maintenance.
#2.) Deep cleaning helps investor clients gain a clearer picture of the updates required to maximize their net proceeds.
Before deciding to pitch those greasy appliances or replace that old, stained toilet, investors can greatly benefit from a thorough deep clean. Doing so identifies which aspects of a property are salvageable. At the end of the day, the cost to hire a professional cleaning company is far lower than the cost of replacement.
#3.) Listing photos of clean homes are more attractive and attention-grabbing.
Experienced REALTORS®️ often instruct clients to “de-personalize” their home before it hits the market, and family photos aren’t the only things that need to be removed from a space before listing it. A new listing should be clean and organized, allowing its key selling features to take center stage.
#4.) Cleaning gift certificates make the perfect closing gift.
Typically, buyers and sellers alike have their hands full during and after a real estate transaction. Lighten your clients’ load by gifting them a move-in or move-out cleaning...or both! As the saying goes, “people won’t remember the things you said, but they will always remember the way you made them feel,” and a clean home in which to relax is one of the best feelings around!
#5.) Sellers can use deep cleaning as a negotiation tool, offering more than the standard “broom clean.”
Leveraging what we know about “buyer psychology” is crucial during real estate negotiations. In a market where home warranties are increasingly common, some sellers are going the extra mile by offering buyers a professional deep cleaning of the property, prior to title transfer!
Of course, the above list is by no means exhaustive. A REALTOR’s®️ partnership with a local, professional cleaning company can provide solutions to limitless situations and put your clients at ease. REALTORS®️ can boost their value to clients right from the start by offering a free deep clean to seller prospects during the initial listing appointment, or they might choose to give a move-in or move-out cleaning certificate as a closing gift to stay top of mind. In all cases, a clean home will go a long way with both buyers and sellers!
Looking to partner with a reliable, local professional cleaning business? Allie’s Cleaning Company LLC is the greater Cleveland and Akron areas’ hidden gem! Schedule your free in-home or virtual estimate appointment online today. Text or call (440) 715-0734!
